Alma Astral

Analysis

The project aimed to establish a digital presence for Alma Astral, a brand offering motivational content and astrological services. The challenge was to create a visually engaging website that could communicate their mission of personal and spiritual development while supporting a variety of services, from birth charts to professional training.

The key goals were to enhance user experience, ensure the website reflected the brand’s holistic nature, and provide a platform for service bookings and event promotions.

 

Ideation

The development process began with a deep understanding of Alma Astral’s needs and audience. Several template options were presented to ensure alignment with the brand’s aesthetic and functionality.

Customization priorities included:

• Creating a warm, inviting design to reflect the brand’s holistic and spiritual values.
• Integrating features to showcase services, workshops, and products.
• Selecting a color palette, typography, and imagery to convey professionalism and warmth.

Andrea Graham designed the logo to encapsulate Alma Astral’s essence, while Ricardo Frassati handled the technical and design execution.

 

Finish

The project was completed in approximately four months, with key steps including:

1. Hosting and Domain Configuration: Acquired and set up hosting and domain.
2. Template Selection and Customization: A preferred template was selected as the foundation, modified with Alma Astral’s branding.
3. Website Design and Development:
   • Image editing and selection of colors and fonts aligned with the brand identity.
   • Full customization of website content, layout, and navigation.
4. Deployment: The site was thoroughly tested for performance and usability before launching.

The final product provided Alma Astral with an intuitive, aesthetically pleasing website that could support their expanding range of services.